Guidelines for Business and Event Listings



We reserve the right to remove ANY event listing.
We reserve the right to deny publication of ANY business listing.
We reserve the right to remove ANY business listing.

Events and Business Listings Minimum requirements for inclusion:

Sites must be business-to-business (B2B) oriented.
Sites must have contextually relevant landing pages.
Sites must be in English or contain an English language version.
Sites must be active, navigable and load within a reasonable amount of time.
Sites must contain contact information other than an email address.

We DO NOT accept:
Online gambling sites.
Pornography/adult content sites.
Online pharmacy sites.
Retail tobacco sites.
Payday loan sites.
Multi Level Marketing (MLM) sites.
"Get Rich Quick" sites.
High Yield Investment Program sites.
File sharing or peer-to-peer networking sites.
DUI attorneys, personal injury attorneys, liability lawyers.
Consumer focused nutritional supplements/vitamins/diet sites.
Link-only sites or third party CPC ad resellers.
Mirror web sites or redirect URLs.
Retail coupon sites.
Plastic surgery sites.
Sites that are under construction.
Forms with no content pertaining to the company's services.
Registration sites that do not have free or unregistered content.
Multiple Listings per Category

IowaBusinessListings.com does not permit multiple Featured Listings from the same or affiliated company to appear within the same category/on the same directory page. Categories/pages with multiple ads from the same company provide a lower quality user experience and will be removed.

Each Featured Listing within a category/directory page must be for a unique web site and contain unique ad copy. Mirror, framed or redirect sites that have different urls but the same design layout do not qualify as unique web sites.

Abbreviations
No improper or unnecessary abbreviations. Industry-standard abbreviations are acceptable.

Capitalization
Use standard title casing. Do not capitalize entire words.

Example of unacceptable title capitalization:
Compare ONLINE ADVERTISING Programs

Acceptable capitalization:
Compare Online Advertising Programs
Character Count
Slang
Do not use slang or phrases that could be misconstrued. Titles that have potentially sexually charged words will be changed. For example: "Lick your Cash Flow Problems"
"Take a Bite out of the Competition"

Spacing
Your title must be in logical sentence or phrase form and contain grammatically correct spacing.

Spelling
Correct spelling must be used.

Superlatives
Do not use superlatives, such as “best”, “cheap”, “#1”, “lowest”, “cheapest”, etc.

Symbols
Avoid gratuitous use of symbols and characters. Symbols may only be used as they appear on your website. Ampersands (&) should only be used for commonly accepted terms.

Additionally:
No "at" sign @
No asterisks *
Unacceptable Use of Symbols:
Make More $$$$$
Work @ Home
Toll-free #s for your business

Acceptable Use of Symbols:
Deloitte M&A Advisors
Get 40% Off Software
Web Site Address
Do not include any url in the title.

Descriptions
Descriptions are meant to detail the company's primary function and provide an accurate account of material found on the landing page of the web site.

Capitalization
Follow standard capitalization rules for sentences. Category keywords, proper nouns and product names may remain capitalized. Do not capitalize entire words.
Example of unacceptable capitalization in a description:
Find and compare ONLINE ADVERTISING programs at IowaBusinessListings.com.
Example of acceptable capitalization in a description:
Find and compare Online Advertising programs at IowaBusinessListings.com.
Character Count
Descriptions cannot exceed 150 characters (including spaces). However, we highly recommend keeping your ad copy at around 100 characters for optimal performance

Contact Information
Do not include an email address or full URL in the description. Do not use phone numbers unless they are part of your trademarked company name.

Free Claims
We highly recommend you do not use the term "free" in your listing copy. Research has shown that listings with "free" in the copy underperform compared to listings that do not. Users also find such claims to be less relevant. Any "free" claim must be verified on the landing page or it will be removed from the title.

Grammar
Use standard English spelling and grammar. Use one space only between sentences.
Punctuation
Do not use superfluous punctuation. You may use only one exclamation point or question mark per sentence. Furthermore: Do not use quotation marks " "
Do not use parentheses ()
Do not use brackets []
Do not use ellipsis …
Superlatives
Avoid superlatives - "leading," "best," "top-rated," etc.

Symbols
Avoid gratuitous use of symbols and characters. Symbols may only be used as they appear on your web site. Ampersands (&) should only be used for commonly accepted terms.

Web Site Address
Do not include your URL in the description.

By listing your Event FREE in the IowaBusinessListings.com, you agree to receive a periodic electronic newsletter from IowaBusinessListings.com.

By listing your Business Listing FREE in the IowaBusinessListings.com, you agree to receive a periodic electronic newsletter from IowaBusinessListings.com.

Close Window